French footwear brand Salomon has opened a new store in Singapore, marking its physical retail debut in the Southeast Asia region.
Located in Raffles City Shopping Centre, the new Salomon Singapore store boasts the full range of Salomon mountain sports and lifestyle products including outdoor, trail, running, including the ‘Sportstyle’ collection and ‘S/Lab’ performance running collections.
“The birth of Salomon’s first brand store in Southeast Asia heralds a new outdoor era…We believe that inspiring moments in the outdoors shape us into our best selves. Whether reaching new heights in the mountains, navigating unexplored trails, or exploring a new city, we fuel your adventure,” said Salomon on its newly created Instagram account for the Singapore market.
Coinciding with the opening, Salomon is holding the exhibition on Level 3 Atrium of Raffles City from January 25 to February 14, featuring the Salomon brand’s legacy, alongside the latest range of XT-6 styles and a preview of upcoming collaboration products. Visitors can also participate in the several workshops taking place.
Founded in 1947 in Annecy in the French Alps, Salomon began as a maker of metal edges for skis, before progressing into making skis and ski boots, and later on, snowboards.
Owned by Adidas from 1997 to 2005, the footwear brand then entered trail-running footwear arena, before launching hiking and walking shoes for outdoor terrain.
In 2005, Amer Sports acquired Salomon from Adidas for EUR 485 million (USD 526 million).