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Tiffany’s names new chief brand officer, unveils Blackpink’s Rosé-inspired jewellery collection

New York luxury jeweller Tiffany & Co. has named Hector Muelas, chief brand creative officer, as the LVMH-owned firmed reveals a new rose gold collection inspired by Blackpink’s Rosé.

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Joining Tiffany’s from Expedia Group, where he was senior vice president of global marketing and creative, Muela has also held creative roles at companies Rimowa, Apple, Creative Artists Agency, Donna Karan International and Vice Media, among others.

“I am happy to announce that today I begin a new journey as chief brand creative officer of Tiffany & Co.,” said Muelas, via a post on his LinkedIn profile.

“I’m humbled to be a part of this iconic house, and to continue building its legacy alongside some great old and new friends.”

The appointment comes after Tiffany & Co. tapped Lauren Santo Domingo as the jewellery house’s first artistic director for home, earlier this year.

Hector Muelas Source: LVMH

Coinciding with the nomination, Tiffany & Co. unveiled the Tiffany Lock Rosé edition, a new capsule collection inspired by house ambassador and K-pop star, Rosé.

The exclusive designs pay homage to the Blackpink singer’s name and will be offered in four different styles with 18k rose gold and rare pink sapphires: a classic Lock bracelet, pair of earrings, and pendants offered in a small or medium version.

“Rosé is a true superstar whose music and creative purpose is anchored in the power of connection. Her lock capsule collection reflects this spirit and embodies who she is as an artist,” said Alexandre Arnault, executive vice president, product and communication, Tiffany & Co.

The Tiffany Lock Rosé edition made its global debut at the house’s new Omotesando store in Tokyo on September 9, followed by a rollout in China, Korea and at The Landmark in New York City on September. It will retail globally, October 1.

“It is such an honor to inspire a capsule collection for Tiffany,” said Rosé. “It’s exciting to see the iconic Lock collection reimagined with such rare gemstones and I’m excited to share this fun project with my fans and also fans of the Lock collection.”