New York luxury jeweller Tiffany & Co. has named Hector Muelas, chief brand creative officer, as the LVMH-owned firmed reveals a new rose gold collection inspired by Blackpink’s Rosé.…
New York luxury jeweller Tiffany & Co. has named Hector Muelas, chief brand creative officer, as the LVMH-owned firmed reveals a new rose gold collection inspired by Blackpink’s Rosé.…
France’s Louis Vuitton has announced Australian-born South Korean rapper, singer, songwriter and dancer, Felix from Stray Kids as its newest house ambassador.…
International luxury brands Versace and Cartier are the latest duo to tap K-pop stars as global brand ambassadors of their respective marques, as a growing number of premium brands look to South Korea…
Italy’s Ferragamo and Valentino are the latest luxury fashion brands to appoint Asian celebrities as ambassadors of their respective high-end marques, as big-name brands continue to use local st…
Retail in Asia speaks with Nuholt Huisamen, Levi Strauss & Co.’s senior vice-president and managing director for East Asia Pacific, on the role of next-generation retail in Levi’s DTC…
Lotte Duty Free today started its big-budget global marketing and branding campaign of original video content, the LDF Original Series. The campaign is designed to boost duty free shopping and reinfor…
South Korean cosmetics brands are striving to gain ground in the Indonesian market, despite the fierce competition from Western and Japanese cosmetics brands. Statistics Indonesia (BPS) reports that t…
Southeast Asia’s e-commerce platform Lazada appoints K-pop superstars SEVENTEEN as its first regional Happiness Ambassadors ahead of its annual flagship 11.11 Shopping Festival, Lazada’s B…
French designer brand Ami has tapped K-pop group Enhypen as its first global ambassadors.…
Foreigners who traveled to South Korea last year to consume K-pop goods and content were estimated to have spent $1,007 on average, according to a report.…