Retail in Asia speaks with Nuholt Huisamen, Levi Strauss & Co.’s senior vice-president and managing director for East Asia Pacific, on the role of next-generation retail in Levi’s DTC…
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Lotte Duty Free launches LDF Original Series with Korean boy band
Lotte Duty Free today started its big-budget global marketing and branding campaign of original video content, the LDF Original Series. The campaign is designed to boost duty free shopping and reinfor…
K-Beauty brands’ fierce battle in the Indonesian Market
South Korean cosmetics brands are striving to gain ground in the Indonesian market, despite the fierce competition from Western and Japanese cosmetics brands. Statistics Indonesia (BPS) reports that t…
Lazada appoints K-pop superstars SEVENTEEN as its regional Happiness Ambassadors
Southeast Asia’s e-commerce platform Lazada appoints K-pop superstars SEVENTEEN as its first regional Happiness Ambassadors ahead of its annual flagship 11.11 Shopping Festival, Lazada’s B…
French brand Ami appoints K-pop group Enhypen as global ambassadors
French designer brand Ami has tapped K-pop group Enhypen as its first global ambassadors.…
Korea’s hallyu tourists spent US$1,007 on average in 2019
Foreigners who traveled to South Korea last year to consume K-pop goods and content were estimated to have spent $1,007 on average, according to a report.…
RIMOWA partners with BTS for the reality show ‘BTS BON VOYAGE’
RIMOWA follows celebrated global pop brand BTS as they tour New Zealand for their reality show ‘BTS BON VOYAGE Season 4.’…
2020 Korea Grand Sale focuses on Korean culture
Music, aesthetics, and other aspects of Korean culture will be the main features of the 10th Korea Grand Sale, its organizers said.…
K-beauty Festival held at ASEAN-ROK Commemorative Summit
Reflecting the popularity of K-beauty trend and high demand for K-beauty products around the world, K-beauty Festival is being held at BEXCO during the ASEAN-ROK Commemorative Summit.…
Net-A-Porter unveils Korean Collective to promote K-designers
Luxury womenswear platform Net-A-Porter has unveiled its latest fashion edit, promoting emerging designers from South Korea.…