The Shilla Duty Free Singapore is celebrating its fifth anniversary at Changi Airport with a series of dynamic campaigns both in-store and online.…
The Shilla Duty Free Singapore is celebrating its fifth anniversary at Changi Airport with a series of dynamic campaigns both in-store and online.…
Brands are teaming up with internet celebrities, fashionistas, and beauty experts to engage with potential clients, drive sales. …
Swedish beauty-tech brand Foreo adopted a party theme to launch its Candy Collection and Serum Serum Serum in spectacular style into South Korean duty free market.…
China is in the midst of a five-year fitness plan outlined by the government that would, if successful, will see the nation spending 1.5 trillion yuan ($225 billion) on sports and fitness by 2020, wit…
Influencer marketing : going small to grow big.…
Thinking about working with an influencer? Learn about Hong Kong’s top KOLs and inside scoop on their experiences in working with various brands!…
What does the PR ecosystem look like in Asia?…
KOLs and celebrities are undoubtedly unrivaled ways to boost brand awareness in China. Results in terms of visibility and followers’ engagement are usually beyond expectations, even when a collaborati…
Looking to work with influencers or KOLs (key opinion leaders) for your marketing campaign? CEO & founder of ParkLu explains why it’s a good move to work with the rising stars of social med…
This week, our top stories included a list of 15 retail events in Asia to add to your calendar, the rise of influencer marketing platforms and Hangzhou’s newest luxury hotspot.…