Five in ten of Malaysians relate most to micro-nano influencers with a follower count under 500,000.…
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Retail in Asia partners with PARKU for beauty influencer marketing
Retail in Asia has partnered with PARKLU to promote their report on beauty influencer marketing in China.…
Social media and food: the perfect match
Retail in Asia has partnered with PARKLU for the launch of theINSIDER 2019, a series of reports on influencer marketing divided by sector. Here, the food influencer marketing report.…
What are those eggs populating Instagram?
Five years ago, there was potato salad. Then there was half an onion, chicken nuggets, and now there is an egg.…
Are influencers worth the money?
Influencer marketing : going small to grow big.…
Brands are turning to influencer marketing and duty-free too
A 2017 survey by statistics portal Statista found that 84 percent of Koreans are active social media users, and companies are taking that into account.…
Virtual influencers : what about moral and legal issues?
Virtual influencers are a growing trends and could make KOLs a thing of the past, but brands could face legal troubles along the way.…
Are KOLs still the key to consumers’ heart?
Some key opinion leaders have loyal followers, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire.…