China announced on November 1 it plans to ban local celebrity endorsements relating to several industries, as President Xi Jinping continues his campaign to redefine his country both corporately and s…
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China’s latest crackdown on celebrity culture – what does it actually mean for brands?
The recent events in China around celebrities such as actress Zhao Wei, whose public footprint has been ‘erased’ completely, followed by the announcement on banning of ‘sissy boys’ from the entertainm…
Why celebrities and idols are so important in the Chinese market
When brands enter the Chinese market, one of the first things they are usually told is to hire a celebrity to promote themselves and their products. There are four reasons for this approach.…
Crocs and Justin Bieber to collaborate
On 1st October 2020, the Canadian celebrity Justin Bieber posted an image of a pair of orange Crocs floating in a pool and captioned it “soon.”…
Coty purchases Kylie Jenner’s beauty business
Fragrance and cosmetic company Coty Inc. announced that it will purchase a 51% stake in Kylie Jenner’s beauty business—which includes Kylie Cosmetics and Kylie Skin—for $600 million.…
Rihanna flies to Korea to celebrate the launch of Fenty
After much anticipation, Rihanna flies to Korea to teach her live makeup class, ‘Fenty Beauty Artistry & Beauty Talk with Rihanna.’…
Millie Bobby Brown launches a Gen Z beauty brand
Stranger Things actress Millie Bobby Brown has just revealed that she is launching her first brand, called Florence by Mills.…
Selena Gomez is also launching a new beauty line
Selena Gomez is joining Lady Gaga and Rihanna—not in the recording studio, but in the ever-growing celebrity beauty line space.…
Pandora partners with Millie Bobby Brown for new collection
Launching later this year, the first official global campaign for a new Pandora jewellery collection that celebrates self-expression will be faced by Millie Bobby Brown, an actor and activist committe…
Fenty Beauty by Rihanna to launch in Hong Kong, Macau, Seoul and Jeju
Fenty Beauty by Rihanna announced a retail distribution expansion in Hong Kong, Macau, Seoul and Jeju beginning September 3, 2019.…