China announced on November 1 it plans to ban local celebrity endorsements relating to several industries, as President Xi Jinping continues his campaign to redefine his country both corporately and s…
China announced on November 1 it plans to ban local celebrity endorsements relating to several industries, as President Xi Jinping continues his campaign to redefine his country both corporately and s…
The recent events in China around celebrities such as actress Zhao Wei, whose public footprint has been ‘erased’ completely, followed by the announcement on banning of ‘sissy boys’ from the entertainm…
When brands enter the Chinese market, one of the first things they are usually told is to hire a celebrity to promote themselves and their products. There are four reasons for this approach.…
On 1st October 2020, the Canadian celebrity Justin Bieber posted an image of a pair of orange Crocs floating in a pool and captioned it “soon.”…
Fragrance and cosmetic company Coty Inc. announced that it will purchase a 51% stake in Kylie Jenner’s beauty business—which includes Kylie Cosmetics and Kylie Skin—for $600 million.…
After much anticipation, Rihanna flies to Korea to teach her live makeup class, ‘Fenty Beauty Artistry & Beauty Talk with Rihanna.’…
Stranger Things actress Millie Bobby Brown has just revealed that she is launching her first brand, called Florence by Mills.…
Selena Gomez is joining Lady Gaga and Rihanna—not in the recording studio, but in the ever-growing celebrity beauty line space.…
Launching later this year, the first official global campaign for a new Pandora jewellery collection that celebrates self-expression will be faced by Millie Bobby Brown, an actor and activist committe…
Fenty Beauty by Rihanna announced a retail distribution expansion in Hong Kong, Macau, Seoul and Jeju beginning September 3, 2019.…