Retail in Asia

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SMCP inks distribution deal for Indonesia and the Philippines entry

SMCP has signed new distribution partnerships in the Philippines and Indonesia, as the French fashion firm looks to expand its presence across the Asia Pacific region.

SEE ALSO: SMCP enters India with Reliance Brands retail deal for Sandro, Maje brands

The owner of brands Sandro, Maje and Claudie Pierlot said it has formed a new agreement with luxury and ready-to-wear retailers SSI Group in the Philippines and Map Group in Indonesia.

SMCP has already opened the first store for its flagship Sandro brand in Jakarta’s Plaza Senayan.

The rollout in the Philippines will see it open four shops in Manila’s Greenbelt and Central Square shopping areas, as well as three corners in Rustan’s Makati department stores this year.

“These two key countries in the APAC region are key drivers of development and influence, with strong economic growth and a flourishing middle class,” the company said in a statement.

Looking ahead, the company said it has a five-year plan to open existing stores in prestigious shopping malls in both countries.

In the Philippines, SSI operates 570 stores throughout the country via multiple global brands, including Cartier, Hermès, Givenchy and Zara.

Indonesia’s Map Group operates nearly 3,000 shops including Loewe, Max Mara, Lacoste, as well as Zara, across 80 cities in the country.

SMCP’s entry into Indonesia and the Philippines comes close to one year after the company announced its entrance into the Indian market, thanks to a new partnership with Reliance Brands Limited.