Retail in Asia

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SMCP enters India with Reliance Brands retail deal for Sandro, Maje brands

SMCP, parent company of the Sandro, Maje, Claudie Pierlot and Fursac brands,  announced its entrance into the Indian market, thanks to a new partnership with Reliance Brands Limited.

SEE ALSO: Sandro and Maje stores open at Horizon Plaza Hong Kong

Financial terms of the agreement were not disclosed.

Under the new agreement, Reliance Brands becomes the exclusive distributor for Sandro and Maje in the Indian market, with the Parisian brands opening their first stores in the country in 2024.

France-based SMCP did not disclose the number stores to open the respective Sandro and Maje banners, or if sister brands, Claudie Pierlot and Fursace would be opening India in the future.

“This new partnership illustrates the pursuit of SMCP expansion, currently in 47 countries, in key markets with high potential of growth,” said SMCP, in a press release.

A purveyor of premium to luxury lifestyle brands in India, Reliance Brands has forged long-term exclusive partnerships across multiple sectors with globally recognised houses such as Bottega Veneta, Tiffany & Co., Valentino, Versace, Armani, Balenciaga, Boss, and Zegna, among others.

With a portfolio of more than 90 brands, Reliance Brands operates more than 900 standalone stores and an equal number of concession formats, in addition to an omnichannel online presence.

Reliance Brands is owned by India’s largest conglomerate, Reliance Industries Limited. On November 1, Reliance Industries opened a new luxury mall, Jio World Plaza, welcomed a slew of international luxury brands to Mumbai including French heavyweights Dior and Louis Vuitton, among other tenants.