Retail in Asia


Sephora China launches new beauty initiatives

Over the past few years, Sephora has consistently introduced new brands to their Chinese-speaking customers. This has aided the retailer in expanding both its global model portfolio and awareness of the Chinese language luxury market. Sephora has unveiled three new beauty initiatives as part of its ongoing commitment to Chinese-speaking customers.

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Sephora is holding Summer season 2022 International Magnificence Traits. The campaign contains over 59 worldwide and native manufacturers presenting over 360 new product launches and unique releases throughout cosmetics, skincare, hair care and fragrances. The seven global beauty trends for the summer of 2022 have all been precisely reflected in the most recent publications.

A number of startup brands have been selected to make their Sephora debuts due to the wide range of products, consistent modern concepts, and novel approaches to beauty that can benefit the customer.

Besides, Sephora is launching China Speed up Programme, which aims to encourage people in other parts of the world to notice China’s many qualities. The retailer will help five local cosmetics companies reach yearly sales of over CNY 100 million (USD 14.95 million) in the next three years. Sephora plans to gain momentum in international markets by leveraging its devoted customer base and extensive expertise in the field of prestige beauty incubation.

“As a world chief in magnificence retail, Sephora won’t solely provide these manufacturers business assist and enlargement, but in addition assist them develop their worldwide visions,” said Ms. Maggie Chan, CEO of LVMH – Sephora Better China.

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In addition to these, Sephora is partnering with Tencent Sensible Retail to launch The Rising Powers, a development and incubation camp to aid in the advancement of area-of-interest model. The contest aims to identify new, high-caliber, and high-potential producers and offer them support in the form of market exposure and advancement. This solution might be delivered through a three-month camp in collaboration with Tencent Sensible Retail, taking advantage of each manufacturer’s competence in managing their own specific domains and channels. This will ensure end-to-end execution guidance for the selected brands, including WeChat personal area coaching, resource matching, sales attempts, and business model development.