An annual global business event, The Retail Summit is one of the most significant networking platforms for the retail industry in the Middle East and North Africa region.
Held on the 3rd to 14th March at the Atlantis Dubai, the Retail Summit brought together more than 15 top talents in the retail industry, including international brands, retail groups, commercial real estate and online platforms, with more than 700 forum activities for guests to learn, exchange and debate, through which leaders from various industries shared their insights on the key issues influencing the future development of the retail industry.
Semir and Balabala appear at the Retail Summit
At the Retail Summit, Semir and Balabala exhibited products specially developed for the Middle Eastern market, as well as products with Semir’s special technical fabric patents.
During the summit, the Semir booth also held news interviews with the official media of the Dubai Chambers and the Retail Summit. Nicole Zhou, Semir’s senior director of the overseas business unit, and Lucy Lu, overseas business development manager, introduced the business and shared insights.
Dubai Prince visits the Semir and Balabala booths at The Retail Summit
His Royal Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Prince of Dubai, attended the summit and met with global retail industry leaders.
David Xu, president of Semir Group, briefed Prince Ahmed on Semir’s business activities.
As an event speaker, Zhou shared her thoughts on the panel “Alone We Can Do So Little; Together We Can Do So Much,” introducing Semir’s key drivers and success story.
“Understanding the local market and consumers, having experience in successful international brand operations, flexibility to meet challenges, a strong willingness to achieve shared long-term goals are key drivers when building overseas partnerships,” Zhou said.
Together with its Saudi market partners, Semir has doubled its business over the past three years. Entering the UAE and Qatar markets with its Qatari partners, Semir has opened flagship stores in key shopping centers to quickly establish the brand in the market.
Zhou also shared insights on the impact of the global pandemic on physical stores and online channels, as well as Semir’s strategy to respond to the crisis and support its partners.
Through the two-day retail summit, Semir Group expanded its brand voice and awareness in the international market, established face-to face connections with potential customers, and promoted the development of Semir and Balabala brands overseas.
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