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Balabala launches innovative shoe collections, meeting diverse consumer needs

As an important tool accompanying children’s lives, shoes have a significant impact on their growth and development.

In today’s fiercely competitive market, Balabala, with 15 years of focus on research and development, is more attentive to the practical needs of children’s growth. Balabala has partnered with top fabric and technology companies and assembled a global design team to create products that better meet the needs of children’s growth. In response to different consumer demands, Balabala has launched a series of innovative shoe products in 2023.

SEE ALSO: Balabala plans to redefine childrenswear on a global scale

The Aircool Running Shoes 7.0 collection meets children’s sports needs in summer 

The Aircool Running Shoes 7.0 collection features high-rebound, ultra-lightweight technology and EVA materials that provide the shoes with protection and breathability. By adopting a design that better conforms to the shape of the foot, the shoes have enhanced stability, flexibility, and durability. This helps children to better handle various sports scenarios, making them more comfortable and safer during exercise, while also allowing them to perform better.

The ALLROUND shoes collection enhances overall performance

The ALLROUND shoes collection features A+ technology for the sole and a brand-new A+ polymer material, providing children with a comfortable wearing experience. With a foot-wrap design, the shoes offer stronger stability, flexibility, and wear resistance. When worn, the shoes fit comfortably, reduce the risk of foot sprains, helping children to cope with various sports scenarios more freely. 

Source: Balabala
First children’s crystal shoes: Balabala | Swarovski BlingBling Limited Edition 

While meeting the sports needs of children, Balabala has partnered with Swarovski for the first time this year to create a win-win situation for both brands. The BlingBling limited edition features Swarovski crystals as the core design element and features four sparkling styles of children’s shoes: crystal shoes, princess shoes, skateboard shoes, and running shoes. With unique cutting techniques and exquisite designs, each pair of shoes exudes charming and sparkling beauty. 

Source: Balabala

In addition to being committed to developing more updated fashion products, Balabala also pays special attention to the overseas online development of its brand. With the continuous development of global trade and the rise of cross-border e-commerce, Balabala has successfully entered well-known overseas online platforms such as Shopee and Lazada, vigorously expanding its online business in Southeast Asia with a focus on key regions such as Vietnam, the Philippines and Thailand.

This move not only brings more development opportunities for Balabala but also provides more convenient and high-quality shopping experiences for more overseas consumers. In the future, Balabala will continue to leverage the advantages of cross-border e-commerce platforms, continuously improve its services and product quality, and strive to become a leading brand in the cross-border e-commerce industry.

About Balabala

Founded in 2002, Balabala brand currently operates in over 4,700 stores in China and 60+ stores internationally, selling into 13 countries and regions, explore more of Balabala brand on its official page.