Mugler has opened its very first store in China, opting for the city of Shanghai to make its debut.
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Located inside Réel Mall on Nanjing West Road, the Mugler Shanghai store was designed by architect Sophie Hicks, in collaboration with Mugler fashion creative director, Casey Cadwallader, and exhibits “sharply angled fins and louvers, giving a new dimension to the iconic Mugler blue,” according to a press release from the Parisian luxury brand.
In a first outside of its native France, the Shanghai space also showcases Mugler fashion and fragrances together under the same roof, mimicking the brand’s Parisian flagship of rue du Faubourg Saint Honoré.
Inside, shoppers will find Mugler‘s fashion offering compromising styles from the Mugler Spring/Summer 2024 collection, featuring house signatures such as sculptural tailoring and sculpting dresses, as well as day wear such as denim and knitwear. Mugler’s collection of leather goods, handbags, and footwear is also available.
As for fragrance, the house’s selection includes Mugler Les Exceptions: a series of six high-end perfumes created by French perfumer, Jean-Christophe Hérault. Finally, the fragrance section also features the signature scents, Angel and Alien, housed inside brushed aluminium installation that 100% recyclable and demountable.
Marking the debut, Mugler hosted an opening event on May 28 welcoming guests and friends of the house including Mika, Yilan Hua, Mia Kong, Angelene Sun and Cherry Gun, among others, to experience the new Shanghai store.
Mugler was founded by namesake designer Thierry Mugler in 1974 in Paris.
In 2019, L’Oréal announced the acquisition the Mugler brands and Azzaro fragrances from Clarins Group, which was absorbed by the French cosmetics giant when it eventually closed the deal in 2020.