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Lanvin Group appoints Regis Rimbert CEO of Wolford

Lanvin Group, the global luxury fashion group based in Shanghai, appoints a new CEO for one of its iconic brands, Wolford AG.

In addition to Wolford, Lanvin Group manages a portfolio of prestigious brands that includes Lanvin, Sergio Rossi, St. John Knits, and Caruso.

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Regis Rimbert, a distinguished leader with over two decades of experience in the fashion and luxury sectors, has been selected to helm Wolford AG effective from June 14, 2024. This strategic move comes as Silvia Azzali, the previous CEO, announced her departure.

In a press statement, Zhen Huang, chairman of Lanvin Group, affirmed Wolford as an “integral part” of the Lanvin Group: “Lanvin Group will continue to support the brand in its transformation, growth and expansion. We look forward to working with Wolford’s new leadership to harness the brand’s legacy and utilise its archives as we evolve our product categories and offerings, making Wolford an important growth engine for Lanvin Group.”

Regis Rimbert, new CEO of Wolford AG. Source: Wolford AG

Having held pivotal roles at renowned brands such as Prada and Dior, Rimbert has experience across strategic planning, business development, crisis management, and operational excellence.

Notably, Rimbert is no stranger to Wolford AG, having previously worked for the brand in senior management positions from 2009 to 2013. During his tenure, he played a pivotal role in driving up the brand’s sales and profitability through a transformative omnichannel approach.

As CEO of Wolford AG, Rimbert’s primary mission will be to spearhead the strategic transformation of the company. Rimbert will focus on international development, enriching its product lines, and driving technological innovation.

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Eric Chan, CEO of Lanvin Group, said, “We are thrilled to welcome Regis to Wolford. His extensive experience and visionary leadership make him the ideal candidate to lead Wolford to success. His vision aligns perfectly with our commitment to pioneering new trends and meeting the evolving needs of our customers.”