Retail in Asia


MR PORTER announces partnership with connection-making audio app Anyone

MR PORTER on 11th May, 2022 announced a partnership with award-winning connection-making audio app Anyone to provide access to its staff and professional advice to consumers around the world, as part of the brand’s ambition to foster a more inclusive industry.

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Anyone, an app that connects you with people far outside of your normal reach for a one-on-one, five-minute phone call, helping to extend networks and establish connections, will collaborate with MR PORTER to offer free advisory calls to talk directly to the brand’s worldwide staff.

A donation will be given directly to the MR PORTER Health In Mind Fund sponsored by Movember for each call made to an MR PORTER Advisor, supporting men’s mental and physical health programs to help men live happier, healthier, and more fulfilled lives.

Ongoing access to Anyone will be accessible from MR PORTER’s creative, marketing, buying, personal shopping, and e-commerce teams in London, New York, and Hong Kong. Advisors will offer guidance on a variety of topics, ranging from functional learning skills like brand building, product development, and editorial curation to more general leadership and career counseling. Callers will be able to quickly select which Advisors are most relevant to them, and will be told when they are online or in a nearby phone booth where they may ask a question, get a second opinion, or learn something new.

In 2022, the expansion will include dedicated phone booths to support MR PORTER Health In Mind, a content and fundraising initiative, and MR PORTER FUTURES, a global designer mentorship program, further championing MR PORTER’s responsible style commitments through the brand’s Our Pledge, which is focused on key pillars of Community, Experience, and Product.

“As a destination that people go to for style and lifestyle advice, being helpful to others has been core to MR PORTER’s mission since the brand launched 11 years ago. We recognise we still have so much more to offer and thought we would take it one step further by partnering with Anyone to open up global access to our teams directly for advice – our people are the heart of our business and the most passionate advocates of the brand values. A five-minute conversation has the power to make a huge difference in someone’s life and we are very much looking forward to having the opportunity to give back, connect more directly with our community around the world and make the industry a more inclusive space,” said Ms Sabah Naqushbandi, Global Marketing Director, MR PORTER.

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“To outsiders, fashion and e-commerce can feel like an impenetrable, exclusive place, but MR PORTER has established itself as one of the brightest names in the industry for more than a decade by rejecting that it should be that way. Instead, the company has championed the idea of fashion as an entry point to creativity, community and creating healthier, happier lifestyles; that often starts with a conversation. Anyone users come from all backgrounds and areas of interest. They’re not only careerists trying to make moves, but also young upstarts trying to get their labels off the ground, build foundations for their careers, or just get a foot in the door. The Anyone community is comprised of some of the most talented people on the planet and also the most generous, helping each other get further faster by sharing their own lived experiences one five-minute call at a time. We’re delighted and honoured to have MR PORTER’s brilliant team join our growing community – they’ve built a best-in-class brand by leading with approachability and authenticity, and that expertise is relevant to all our users, wherever they are on their journeys,” said Ms Samantha Bloom, Chief Curator, Anyone