MR PORTER, the online destination for men’s style, announced the launch of Super Mart, a standalone on-site marketplace showcasing a curated selection of T-shirts, collectables and streetwear brands.
Available from 2nd August, Super Mart presents an edit from 29 global brands, 12 of which are new to the site. With more than 330 products across ready-to-wear, accessories, lifestyle and gifting, the collection champions a mismatch of fun and exciting lifestyle and contemporary items, much like a true marketplace; 204 of the pieces are fully exclusive to MR PORTER.
Highlights within the Super Mart collection include 54 exclusive pieces from Undercover MADSTORE, featuring limited-edition Medicom novelties and MADSTORE merchandise, which will be available to purchase for the first time outside the brand’s iconic Japan pop-up. The collection also features a curation of collector Mr Tom Hunt’s 25 most covetable one-of-a-kind, original band T-shirts from his highly regarded Burned Out archive. These unique, individually sourced T-shirts have been selected for their musical and cultural significance, are available in one size and can only be purchased by MR PORTER customers in the UK and Middle East.
Super Mart brands that are new to MR PORTER are: Better Gift Shop, Burned Out, Friends with Animals, General Admission, Good Morning Tapes, Hatton Labs, Hype Rugs, Jam Home Made, Martine Ali, Midwest Kids, Mr Maria and Polite Worldwide.
Additional Super Mart brands, currently available on MR PORTER are: Acne Studios, Aries, BE@RBRICK, Beams Plus, Billionaire Boys Club, Blue Blue Japan, COME TEES, Endless Joy, Gallery Dept., Iggy, Medicom, Neighborhood, Neo Legend, Pasadena Leisure Club, PARADISE, Pop Trading Company and Undercover.
“We are excited to launch Super Mart, a first-of-its-kind project – it’s been fantastic for us to work on a large multi-brand collection that champions diverse contemporary product from both established and cult brands; many of which have loyal fan bases but not been available on a global scale before. From our curation and exclusive collaborations to our wide-ranging editorial content, MR PORTER has always been a place for discovery and Super Mart celebrates this by giving global access to rare and unique collectables. This launch is very much in line with our 10th anniversary focuses of discovery, inclusivity, craftsmanship and community,” said Sam Kershaw, Buying Director, MR PORTER.
MR PORTER will celebrate the launch with a global digital campaign from August, along with dedicated editorial and social content across its global editorial platforms, including online magazine The Journal and its Instagram channel @mrporter.