Retail in Asia


Atome announces regional partnership with THG PLC

Asia’s buy now pay later brand Atome announced on 11th May that  a regional partnership with digital-first consumer brands group, THG PLC, to offer buy now pay later checkout options across its websites, including Lookfantastic and Myprotein. The partnership is now live across THG’s websites in Hong Kong and Singapore, and will be expanding to Malaysia and other Asian markets later this year.

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Atome is an Asia’s  buy now pay later brand headquartered in Singapore, partnering with over 10,000 online and offline retailers in 10 Asia markets. For consumers, paying with Atome allows them to split their bills and spread payments over 3 zero interest deferred payments.

“We’re delighted to announce this exciting collaboration with Asia’s leading BNPL brand Atome. This regional partnership in Asia allows us to expand the payment options that we offer THG Ingenuity clients and THG’s own brands, ultimately offering greater consumer choice, flexibility and access to our brands to our customers in Asia.” said John Gallemore, CEO of THG Ingenuity.

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“THG’s portfolio includes some of the most exciting beauty and nutrition brands that are very well followed in Asia. This partnership will provide greater flexibility and choice to how their customers in Asia choose to shop and pay, enhancing their buying and shopping experience,” said David Chen, CEO of Atome.