Retail in Asia


Meet Magento Thailand 2022: The Return of the Disruptors

SmartOSC brought Meet Magento back to Thailand on November 3rd and the conference ended in resounding success. More than 600 merchants, marketers, technologists, and eCommerce enthusiasts from across the region gathered at the Arnoma Grand Hotel in Bangkok to share strategies, experiences, and insights on everything eCommerce.

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“After the last few years of being apart, it was fantastic to get the regional eCommerce community in place. You could really feel the innovative and entrepreneurial spirit in the air throughout the day as the region’s top business leaders got together in an atmosphere of innovation, learning and development for all,” says Tony Nguyen, Country Manager at SmartOSC.

“The Meet Magento Thailand 2022 does not disappoint. SmartOSC has rallied some amazing speakers and they were a very empowering group of leaders. All of the presentations were dynamic and the messages they conveyed will definitely help businesses become future-proof in the years to come,” says Barami Rai, CEO at DTC Group.

Event partners True VWORLD, dotdigital, Mirakl, Magnolia, ChannelEngine, Palexy, Stripe, Adobe, and Acumatica brought their considerable expertise and experience to the table as well.

“Meet Magento Thailand 2022 is definitely a groundbreaking conference. We are truly enjoying the experience here. From the innovative and unique sessions, we look forward to seeing a lot of technological advancements being made in the next few years, as well as the increasing adoption of these technologies in Thailand,” shares Aloysius Soh, Senior Business Development Manager at dotdigital.

“We are truly thrilled to meet a large cohort of attendees and tech leaders here. We believe that True VWORLD will be one of the leaders and tech enablers that will help transform businesses,” says Attapol Sinchalong, Managing Director at True VWORLD.

Source: Meet Magento

The event included sideline panels and industry booths, but it’s fair to say the all-star lineup of speakers was the biggest highlight. Axel Winter’s keynote speech about eCommerce by 2030, driving towards a Web 3 future was an insightful listen, while Wilasinee Parnurat offered retailers a simplified, holistic view of the future role of the physical stores in an omnichannel network.

In addition, the panel discussion ‘Designing Seamless Omnichannel Delights for the New-Age Consumer’ featured lively debate from experts like Neelabh Tripathi, Marketing Lead Asia Pacific at Kimberly-Clark, Eddie Teng – Head of Marketing at ASUS Singapore, Wilasinee Parnurat – Country Manager at Bata Group, and Tawin Tusnajareon – Managing Director at Wunderman Thompson. They dove deep into how brands can better serve today’s more discerning consumers, as well as strategies brands can adopt to stay competitive.

Meanwhile, the panelists as part of the ‘Trending Technology’ track looked at how retailers can achieve deeper personalization with data. Luminaries like Thong Do – Founder and CEO at Palexy, and Akanksha Rastogi – Head of Data and Insights at Foodpanda Thailand debated the challenges and opportunities retailers face in data collection and personalization.

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“In 2023, the abilities to learn and deliver capabilities fast enough will become the lifeblood of business growth. As traditional ways of executing new features and ideas become outmoded and disrupted, businesses must radically and smartly improve their delivery capabilities in order to get ahead,” says Axel Winter, Chief Digital Officer at Siam Piwat and Founder at Pivot Digital.