Retail in Asia


Lagardère Travel Retail opens new specialty concept stores at Melbourne Airport

Lagardère Travel Retail announced the opening of two new stores in Melbourne Airport on 25th February. 

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A LEGO concept store has opened for the first time in the airport’s domestic terminal 4. Featuring travel retail exclusive ranges, the LEGO store is not only popular with kids during the school holidays, but with LEGO enthusiasts all year round, who visit the airport especially for the in-demand licenced sets.

Since 2015, Tech2go has been the go-to for customers seeking out new and exciting tech ranges from premium brands like Sennheiser and Bose to the wide range of travel essentials including charging cables, headphones and accessories. The new store is an upgrade to the new next-generation Tech2Go concept with other stores planned in the coming months.

“Both LEGO and Tech2go are well loved by our customers, and we are pleased to be extending our partnership with Melbourne Airport and giving both brands permanent homes in T4 as domestic travellers return across Australia,” said Craig Pring, Chief Development & Strategy Officer at Lagardère Travel Retail.

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Lagardère Travel Retail Pacific operates stores across all terminals at Melbourne Airport including Watermark Books, Out of Australia, The Melbourne Store, Icons Victoria, the recently opened Four Pillars Boutique and the new LEGO and Tech2Go stores.