A new flagship LEGO store has opened in Chongqing. Syd Hu, LEGO’s head of retail, stated on LinkedIn that the company intends to integrate local culture with an immersive store atmosphere to provide c…
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foodpanda partners with LEGO Group to expand its quick commerce network
foodpanda, Asia’s quick commerce (q-commerce) pioneer, has introduced the platform’s first major toy brand partnership with world-renowned toy maker, the LEGO Group. Expanding on its current food and…
Lagardère Travel Retail opens new specialty concept stores at Melbourne Airport
Lagardère Travel Retail announced the opening of two new stores in Melbourne Airport on 25th February. …
Lego opens largest Southeast Asia store at Singapore’s Resorts World in Sentosa
Lego has opened a new Certified Store in Singapore, the largest of its of kind from the Danish toy block maker to open in Southeast Asia.…
Automobili Lamborghini collaborates with LEGO
Automobili Lamborghini in collaboration with the LEGO Group has built a life-size replica of the Lamborghini Sián FKP 37, using over 400,000 LEGO® Technic™ elements.…
LEGO to open first store in Perth, Australia
Danish toy brick maker LEGO is slated to open its debut Perth location this year, as the company looks to ramp up its retail expansion plans after social distancing restrictions remain lifted across A…
adidas and LEGO launch the ZX 8000 ‘Bricks’ collection
This season, adidas Originals and the LEGO Group present the ZX 8000 ‘Bricks’ collection.…
Interview with LEGO: expansion plans and consumer diversification
In partnership with eTail Asia, Retail in Asia had the pleasure to interview Alexander Toft, Head of International Market Expansion, LEGO.…
Lego Certified store to open in Canberra, Australia
Danish toy block maker Lego will open its first official store in Australia’s capital city, Canberra.…
LEGO opens first LEGO® Certified store in Macau
The first LEGO® Certified Store operated by Kidsland International Holdings Limited will be officially opened at the Shoppes at Venetian this spring.…