Retail in Asia


Jo Malone London goes pear-shaped in Taipei

Using oversized faux fruit and flowers to create a striking visual impact is nothing new for Jo Malone London, a fragrance house synonymous with rewriting the rules of perfumery by mixing unexpected combinations of ingredients.

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But this time, the brand has taken the approach literally to new heights, with its English pear and freesia event in Taipei.

Source: Jo Malone

Source: Jo Malone

The event is designed to draw attention to the company’s ‘English Pear & Freesia’’ scent and it does that in an impactful style.

Interestingly, it takes on a symbolic reference too, as in Chinese culture the two ingredients represent harmony, family reunion and happiness.

Source: The Moodie Davitt Report