Opening its doors on 1 November, Chinese fragrance brand Documents officially debuted its first temporary flagship space in Shenzhen’s Wanxiang Tiandi.
Designed to reflect the festive atmosphere of the end and the beginning of the year, the space is covered in red as one of the most highly-anticipated festival approaches. Adhering to the festive atmosphere, the concept of “Xi Tang” – translated as the hall of happiness – is also used to connect to the upcoming celebrations.
A lucky color in the Chinese tradition, red is also used to bring out the underlying theme of “Double Happiness” – the Chinese character that’s often seen in wedding banquets – from the vitality of love, happiness grows. As a visual complement to the overall concept, parallel flowers and twinned trunks – both symbols of marital luck – are seen across the space.
In the center of the flagship space, traditional Chinese pastries are seen on a wedding banquet-style table, surrounded by wine glass style fragrance testers. Guests are encouraged to interact and try out different fragrances, the tester bottles resembling champagne glasses at a wedding banquet, according to the Chinese fragrance maker.