Retail in Asia


DOCUMENTS debuts Limited-time Flagship Space in Shenzhen

Opening its doors on 1 November, Chinese fragrance brand Documents officially debuted its first temporary flagship space in Shenzhen’s Wanxiang Tiandi.

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Designed to reflect the festive atmosphere of the end and the beginning of the year, the space is covered in red as one of the most highly-anticipated festival approaches. Adhering to the festive atmosphere, the concept of “Xi Tang” – translated as the hall of happiness – is also used to connect to the upcoming celebrations.


A lucky color in the Chinese tradition, red is also used to bring out the underlying theme of “Double Happiness” – the Chinese character that’s often seen in wedding banquets – from the vitality of love, happiness grows. As a visual complement to the overall concept, parallel flowers and twinned trunks – both symbols of marital luck – are seen across the space.

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In the center of the flagship space, traditional Chinese pastries are seen on a wedding banquet-style table, surrounded by wine glass style fragrance testers. Guests are encouraged to interact and try out different fragrances, the tester bottles resembling champagne glasses at a wedding banquet, according to the Chinese fragrance maker.