Retail in Asia

In Markets

Jo Malone launches flagship stores on LazMall

Jo Malone x Lazmall

Scented British lifestyle brand Jo Malone London announced its partnership with Southeast Asia’s e-commerce platform Lazada, launching the first region-wide Jo Malone London flagship stores on LazMall.

SEE ALSO : POND’S partners with Lazada on its beauty campaign

Housed on the LazMall Prestige portal, the Jo Malone London Super Brand Opening will be launched on 14th October in Indonesia and Thailand; 15th October in Malaysia and Singapore; and 27th October in the Philippines. Besides their signature line-up of fragrant lifestyle products such as English Pear & Freesia and Peony & Blush Suede, consumers can be fully immersed in the unique Jo Malone London brand story and learn more about their favourite fragrance families.

This collaboration will enable Jo Malone London to scale its presence across Southeast Asia, ensuring a luxurious online shopping experience identical to their offline stores, for new and existing fans of the brand through LazMall.

Besides integrating and making their iconic Scent Finder, Scent Pairing and Art of Gifting services available on the LazMall flagship store, interactive livestream programmes on LazLive will also be curated for shoppers to learn more about the brand’s Cologne, Home and Bath & Body products.

Crystal Lai, Vice President and General Manager of Jo Malone London, Asia Pacific said, “As shoppers increasingly turn to trusted eCommerce platforms for authentic products and a seamless online shopping experience, our launch on LazMall is a big step forward to deepen our presence in Southeast Asia. We are excited to bring to life the luxury experience to online customers leveraging Scent Finder, Scent Pairing rooted in our scent authority; not to mention the Art of Gifting which is true and unique to the brand.”

SEE ALSO : Scotch & Soda launches on Tmall

James Chang, Chief Business Officer, Lazada Group said, “We are proud to be the first in Southeast Asia to partner with Jo Malone London and bring its signature fragrances and brand story to consumers here. Our customers have consistently shown great enthusiasm and support for the beauty and lifestyle brands coming onboard LazMall, and we are excited to scale our collaborations with Jo Malone London to bring consumers the premium offerings and intimate brand experiences that the brand is known for through our highly personalised in-app portal, LazMall Prestige.”