Retail in Asia


Coty and Marni forge beauty license deal

Coty, a leading global beauty company known for its wide range of iconic brands in fragrance, color cosmetics, and skin and body care, has announced a new licensing agreement with Marni, the renowned Italian luxury fashion brand.

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This partnership will focus on the development, production, and distribution of a line of fragrances and beauty products that will extend beyond 2040.

By forging this new agreement, Coty reaffirms its commitment to expanding its presence in the luxury fragrance segment. The collaboration with Marni establishes a long-term partnership built on shared values of expertise, innovation, and forward-thinking creativity.

The anticipated launch of the first product under this licensing agreement is scheduled for 2026.

The upcoming collection will embody Marni’s distinct creative and fashion-forward identity, translating it into the realm of beauty. With a focus on delivering a premium offering, the collaboration aims to provide consumers with a unique and elevated beauty experience that reflects the essence of Marni’s brand equity.

The partnership will introduce fragrance and beauty products “that will seamlessly integrate” into Marni’s brand universe, according to the brand. Source: Shutterstock

This partnership also strengthens Coty’s alliance with OTB Group, following the recent successful license renewal with Jil Sander. Together, Coty and Marni are poised to bring forth a compelling fusion of fashion and beauty, combining their respective expertise to captivate consumers with innovative and exceptional products.

“We are delighted to announce our new partnership with Marni,  a brand known for its innovation, creativity, and unique youthful approach to luxury. Marni  is highly recognised in the fashion industry, with particular brand strength in Asia, and Europe,” says Sue Nabi, Coty’s CEO.

“This licensing agreement aligns with Coty’s highly successful strategic direction of  focusing on fashion driven licenses with multi category potential that resonate across key markets.” 

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Marni CEO Barbara Calò added: “The alliance with Coty, a pioneering force in the beauty  industry, marks a pivotal moment in the evolution of Marni, in line with our commitment to  offer a holistic brand experience.

Through the introduction of fragrances and beauty  products, that will seamlessly integrate into our brand universe, we’re redefining the brand’s  boundaries, opening up new opportunities of affirmation for Marni.”