China’s second largest home appliance chain operator Gome has rolled out a three-year strategy to increase its presence in lower-tier cities and expand into online food and cosmetics sales.
Wang Junzhou, president of the company, said Gome plans to open 200 stores next year in second-tier cities and adopt new models to work with suppliers.
E-commerce business will be placed on the same footing as bricks-and-mortar shops and the product mix will be expanded from home appliances to baby-and-mother items, cosmetics, food and beverage as well as healthcare products.
To view the full article (note: you must be an scmp.com subscriber), visit scmp.com. (From seven days after publication, this article will appear in Archive Search.)
(Source: scmp.com)