After years of strong growth, there are signs that e-commerce in India is stagnating with annual growth approaching an inflection point, according to new analysis.
The Times of India studied the gross merchandise value (GMV) run rate of the country’s top e-commerce firms from May 2015 to May 2016.
GMV, a popular measurement among e-commerce firms, differs from revenue in that it projects performance based over a given period of time through a customer exchange site. It is a measure of the growth of the business.
According to the study, Indian e-commerce players generated a total GMV run rate of $9bn in May 2015, with Flipkart making up $3.8bn of the total, followed by Snapdeal ($2.2bn).
The overall figure rose to $10.5bn in December 2015, boosted by spending over the holiday season, but has since slipped to $10.2bn in May 2016.
(Image credit: Forbes.com)
(Source: Warc)