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Jo Malone London opens immersive Tokyo flagship

Jo Malone London has opened its new Japanese flagship store in Tokyo, marking its 15-year anniversary in the archipelago nation.

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Located in the capital city’s Harajuku district, the new Jo Malone London store spans 2,540 square feet space, and stocks the British perfumer’s latest collection of scents, alongside other interesting design elements such as cabinet of curiosities, a chandelier, and a bespoke interactive shell phone.

“Inspired by a very British sensibility, the world of Jo Malone London is cherished around the globe, in locations far and wide,” said the brand in a statement.

“The brand’s focus on quality ingredients, beautiful craftsmanship, attention to detail, unique storytelling and meticulous service has always been highly regarded in Japan, whose culture is built upon the same values. The new Harajuku store draws on this synergy, as well as Japan’s reputation for forward-thinking design, encouraging a playful approach to discovering fragrance.

Instore, visitors will also find personalisation services that feature a global preview of the London brand’s new suite of customisation options, including select pieces exclusively designed for the Harajuku space.

Source: Jo Malone London

This includes a limited-edition tote bag, postcard designed by artist Amyisla McCombie and two exclusive colognes inspired by Japanese ingredients with a Nashi Blossom 100ml Cologne and Cherry Blossom 100m Cologne, complete in a specially designed story box featuring kawaii illustrations.

The ‘Cologne Intense Room’ and scented clouds take visitors on a personalised journey to discover scent for themselves, as well as a castle display designed by Academy Award and BAFTA winning artist Shona Heath. This includes a menu of five special services focusing on Cologne Intense, Scent Layering, home, gifting, and the men’s edit.

The Harajuku store launch party was attended by actor and model Shohei Miura; DJ twins Aya and Amiaya; Harajuku fashion icon Baby Mary; and actors Tao Okamoto and Nobuaki Kaneko.

Jo Malone London first entered Japan in 2009, and today boasts over 50 store locations in the Asian nation.