International fashion lingerie and apparel brand 6IXTY8IGHT announced the launch on Southeast Asia based omnichannel fashion platform Pomelo on 2nd December, 2020.
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Following Pomelo’s recent transformation from a fashion label to a multi-brand platform along with the launch of its redesigned online platform, Thai customers can start shopping for 6IXTY8IGHT’s latest lingerie and apparel on Pomelo’s online app and website with the “Tap Try Buy” feature from 2nd December, 2020. This special feature allows customers to order items online through the app or website, select a nearby store to try on their selected items, and buy only the items they want to keep.
Launched in 2002, 6IXTY8IGHT is renowned for fun, casual fashion and lingerie for young women at pocket-friendly prices, designed specifically for the Asian female figure. Since the launch of its e-commerce from Q4 2019, the brand continues to strive for the best customer experience of connected and unified retail across online and offline channels. Thai customers can look forward to 6IXTY8IGHT intimates, homewear and apparel collections on Pomelo’s app and website.
“We are proud to announce that we are adding 6IXTY8IGHT to Pomelo’s growing portfolio of brands and for the first time in Thailand. We believe the 6IXTY8IGHT assortment perfectly fits the needs of our customers who want to be inspired by the latest trends at accessible prices and so are excited to be bringing this partnership to our Pomelo girls,” says Alexandra Schonfrucht, Head of Third-Party Brands at Pomelo.
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“We are excited to partner with Pomelo team to make 6IXTY8IGHT’s fun and comfy fashion styles available to more customers in Southeast Asia,” says Paulino Moreno, Regional Managing Director of 6IXTY8IGHT.