Birkenstock has appointed Evelyn Chua to the role of managing director for Southeast Asia, Australia and New Zealand.…
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Here are six trends set to influence Southeast Asia’s marketing landscape in 2024
Southeast Asia’s digital economy hit approximately USD 100 billion in revenue at the end of 2023, despite global headwinds, according to research from Temasek, Google, and Bain.…
TikTok buys majority stake in Indonesia’s Tokopedia
ByteDance-owned TikTok has invested USD 840 million to buy a majority stake in Indonesian tech conglomerate GoTo’s e-commerce unit, as the Chinese media giant looks boost its online shopping bus…
Authentic Brands inks Greater China, Southeast Asia distribution deal for Hunter
Authentic Brands Group has forged a new partnership with Baozun Inc. for British heritage brand Hunter, which will see the Chinese firm handle the UK wellington brand across Asia.…
Keeping beauty clean: Paving the way for skinification and ingredient-led beauty in Southeast Asia
Southeast Asia’s beauty industry is witnessing greater consumer appetite for sustainability, biotech, and a wellness-positioned view of cosmetic ingredients.…
South Korea’s Compose Coffee to make international debut in Singapore
South Korea’s Compose Coffee is set to open its first-ever international location, opting for the Singapore market to make its global debut.…
Three key trends driving halal beauty’s growth in Southeast Asia
Southeast Asia, being home to over 240 million Muslim consumers, will become the predominant market for the halal beauty industry, according to Euromonitor International.…
TikTok eyeing USD 20 billion in e-commerce sales in 2023, SEA to drive growth
Video content platform TikTok is planning to more than quadruple the size of its worldwide e-commerce operations to as much as USD 20 billion in merchandise sales in 2023, with growth in Southeast As…
Sports Direct inks new joint venture for Indonesia
Frasers Group’s Sports Direct has inked a new joint venture for Indonesia with local firm, PT. MAP Active Indonesia, as the sporting goods retailer looks to open physical stores in the southeast…
Navigating Southeast Asia’s post-pandemic retail landscape in 2023
The retail landscape and consumer expectations in Southeast Asia have evolved post-pandemic, with customer preferences shifting towards brands which provide unique experiences that are augmented by te…