American coffeehouse Starbucks is collaborating with iconic sportstyle brand FILA for the first time to offer an exclusive, co-branded collection of sporty street style essentials that seamlessly combine fashion, function and on-trend design.
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The collection is available exclusively to customers in Asia Pacific for a limited time only.
Blending Starbucks rich brand heritage with FILA’s classic aesthetic and modern design, the Starbucks® X FILA collection showcases bold yet timeless designs in FILA’s signature white, navy and red. The must-have merchandise items feature drinkware and lifestyle accessories that energize adventure-seekers and trend-setters alike to seize the summer.
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“Starbucks is excited to partner with FILA for the first time in this bold new collection,” said Erin Silvoy, Vice President, Product and Marketing, Starbucks Asia Pacific.
“The Starbucks® X FILA collection unites Starbucks mission to nurture the human spirit and FILA’s legacy of celebrating athletics and the collective good. We can’t wait to share these limited-edition items with our customers across the region,” continued Silvoy.