Retail in Asia

In People

Fila names first-ever global brand president

South Korea’s Fila Holdings announced the promotion of Todd Klein, currently president of Fila USA, to the newly created role of Fila global brand president.

SEE ALSO: ANTA partners with Hyatt to open first FILA-branded hotel in Shanghai

Klein will report to Fila Holdings and join the board of Fila Luxembourg, a wholly owned subsidiary of Fila Holdings that oversees Fila’s global trademark in all markets except for China, Hong Kong and Macau.

In addition to his existing responsibilities, Klein will assume responsibility for overall operations of the Fila brand including global product and marketing strategies.

“At this exciting time for the Fila family, as we continue to make progress in  our five-year global strategy, we needed a leader to ensure a sharper and more cohesive vision for Fila and to direct the brand to new heights,” said Keun-Chang Yoon, CEO and president of FILA Holdings.

“Todd’s extensive industry experience and profound comprehension of Fila’s brand, operations, products, and services make him the ideal person to fill this vital role as global brand president.”

Klein joined Fila USA as president in January, 2023, with over 30 years of experience, overseeing diverse teams across numerous markets and regions. Before Fila, he served as Adidas Group’s vice president of advanced concepts, as well as Reebok’s global sports marketing director.

“I am honored and excited to take on this broader set of responsibilities within Fila Group to lead our strategy asserting Fila’s position as a premium lifestyle sports brand while upholding our valuable heritage,” said Klein.

“We’ll seek to deliver game-changing product innovations and continue to invest in inspirational collaborations. And we’ll reach out to consumers with a consistent brand voice across diverse platforms, leveraging their insights and feedback to more intentionally fuel product creation.”