Retail in Asia


LVMH Group acquires Officine Universelle Buly 1803


LVMH announced the acquisition of Officine Universelle Buly 1803 on 5th October. The brand, which specialises in perfumes and cosmetics, has become a recognised symbol of the French art of living.

After having been supported and assisted for nearly four years by LVMH Luxury Ventures, a minority investment fund, it now joins the LVMH Group alongside its 75 other Maisons.

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Relaunched in 2014 by Ramdane Touhami and Victoire de Taillac, Officine Universelle Buly 1803 (“Buly”) is a Parisian brand inspired by Jean-Vincent Bully, emblematic perfumer of the 19th century.

Buly is recognised for the quality of its products (in perfumes, face and body care, among others), the diversity of its universe, and the passion that this brand arouses. The traditional, original and refined design of its shops offer a totally personalised experience. Thanks to a unique identity, between heritage and modernity, tradition and innovation, L’Officine Universelle Buly has become an iconic brand.

This new chapter in Buly’s history will allow the brand to pursue its growth and development, faithful to its unique expertise and its rich and fertile personality, within the world leader in luxury.

Buly has stores in Paris, London, San Francisco, Hong Kong, Seoul, Taipei, Kyoto and Osaka.

“Buly perfectly matches the philosophy that we find in the Maisons of the LVMH Group, combining an unparalleled heritage, craftsmanship and a unique experience in exceptional boutiques. Its refined products enjoy a significant success around the world and we will do everything we can to ensure that this great family entrepreneurial adventure, led by Victoire de Taillac and Ramdane Touhami, continues to grow within the LVMH family,” said Bernard Arnault, Chairman and CEO of the LVMH Group.

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“Since 2014, we have been keen to revive an iconic Parisian Maison, with a powerful and unusual universe, drawing its inspiration from forgotten or little-known beauty secrets. We know that Buly will remain true to its unique identity within LVMH, the birthplace of authentic and powerful Maisons”, said Victoire de Taillac, Co-founder and henceforth Director of Product Strategy, Image and Communication of the brand.