Despite the murky environment in the Chinese beauty market, the perfume and fragrance sector is still attracting much attention. In 2022, over 20 niche perfume brands took part in the 618 shopping fes…
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How niche exactly is the niche perfume trend in Korea right now?
Niche perfume is leading the consumption trend targeting the MZ generation – a term widely used in Korea to describe the combination of Millennials and Generation Z. Due to the pandemic, the dem…
The Fragrance Edit: Chapter IV – EXCLUSIVE INTERVIEW with L’Atelier des Parfums
In the fourth installment of our series dedicated to Asian niche fragrance brands, we invite you to discover L’Atelier des Parfums, an omnichannel concept store dedicated to high-end fragrances that w…
LVMH Group acquires Officine Universelle Buly 1803
LVMH announced the acquisition of Officine Universelle Buly 1803 on 5th October. After having been supported and assisted for nearly four years by LVMH Luxury Ventures, a minority investment fund, Bul…
Maison 21G Paris expands in Singapore
Maison 21G, the Parisian haute perfumery brand, has just opened a new store in Takashimaya shopping mall in Singapore.…
Miss Dior pop-up store and the AS SEEN BY exhibition open in Japan
To commemorate the launch of the new Miss Dior fragrance, luxury brand Christian Dior opened a new Miss Dior pop-up store and hosted an art exhibition in Tokyo, Japan.…
MM6 Maison Margiela unveils new retail image at Harbour City, Hong Kong
MM6 Maison Margiela has been taking an unconventional approach to interpret the brand’s contemporary language since its inception.…
Dior presents Dior Les Parfums in Changi Airport
Dior reveals its Les Parfums pop-up in Changi Airport, a multi-sensorial journey through its iconic fragrances. …
Fragrances are not Instagrammable
The olfactory nature of fragrance makes it challenging to sell online, so how are perfume brands tapping the digital opportunity?…
Chanel opens first cosmetic boutique in Vietnam
Chanel has opened its first dedicated cosmetics and perfume boutique in Vietnam. Opting to debut in Ho Chi Minh City, the new store is located on the ground of the capital’s Saigon Centre shopping mal…