Dior reveals its Les Parfums pop-up in Changi Airport, a multi-sensorial journey through its iconic fragrances. …
Fragrances are not Instagrammable
The olfactory nature of fragrance makes it challenging to sell online, so how are perfume brands tapping the digital opportunity?…
Chanel opens first cosmetic boutique in Vietnam
Chanel has opened its first dedicated cosmetics and perfume boutique in Vietnam. Opting to debut in Ho Chi Minh City, the new store is located on the ground of the capital’s Saigon Centre shopping mal…