In celebration of Earth Day, IKEA Singapore announced a new partnership with classifieds marketplace Carousell to launch its first-ever second-hand showroom and an incentivised rewards programme. From 21st April to 30th June 2022, IKEA and Carousell will reward customers that take steps towards extending the shelf life of IKEA products through second-hand transactions or by engaging in free-cycling.
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The partnership is aimed at making a sustainable and zero-waste lifestyle more accessible to the many people and is one of the many initiatives supporting IKEA’s commitments to being circular and climate positive by 2030.
“We are always exploring new ways to make circularity convenient and accessible to the many people. By using durable, quality materials and giving products a longer life through reusing, recycling and reselling, IKEA is focusing on the elimination of waste and encouraging the continual use of resources. We are thrilled to be joining forces with a likeminded partner such as Carousell, which shares our long-term vision to make sustainability accessible to the everyday person,” said Tariq Oumarkatar, Country Sales Manager, IKEA Singapore.
IKEA Singapore also announced a range of new sustainability offerings and initiatives in line with its commitment to becoming people and planet positive by 2030. IKEA has broadened its offerings with more products made of waste materials, natural fibres like bamboo and wood, and textile responsibly produced in a sustainable industrial environment. The upcoming VÅRDANDE collection takes this initiative global for the first time and will launch in Singapore in Q3 2022.
IKEA is also taking the next step in promoting healthy and sustainable food in Singapore. By 2025, 50 percent of main meals offered in the IKEA Restaurants at IKEA Tampines, IKEA Alexandra and IKEA Jurong will be plant-based. This move aims to make healthier and more sustainable living part of everyday life.