Asia’s omnichannel fashion platform Pomelo has appointed Kevalin Athayu as Vice President and Head of Sustainability, reiterating the fashion tech company’s long-standing commitment to providing eco-friendly, on-trend garments and accessories. In this position, Kevalin will be in charge of developing and implementing the company’s sustainability strategy as well as creating industry impact.
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“We thrive as a leading fashion tech company and it is important for Pomelo to take the lead in driving positive changes in our community,” said David Jou, Co-Founder and CEO of Pomelo Fashion. “Sustainability is not only about protecting the environment but also about building an ecologically viable future for people and communities. We seek to create sustainable products for our customers without compromising on quality, so it is important for us to have the right person in a key leadership position to drive our sustainability strategy forward.”
Kevalin will be responsible for guiding the development of the company’s sustainability plan and exploring new opportunities in her new role. She will also be in charge of developing an innovative approach while collaborating with cross-functional teams and external stakeholders, such as non-governmental organizations, experts, and other partners, in order to meet Pomelo’s ambitious sustainability goals.
“I am thrilled to join Pomelo at such an exciting time,” Kevalin said. “Over the past two years of the pandemic, we’ve seen how our everyday habits can impact people and the planet for better or worse. It has become even more crucial for businesses to take a leap forward in making their sustainability efforts more holistic. I am delighted to be a part of a company like Pomelo that is integrating their sustainability agenda into the core business and driving their efforts across the region,” she added.
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Prior to this role, Kevalin was the Global Head of Sustainability & Corporate Social Responsibility at Agoda, an online travel tech firm, where she oversaw the formulation and execution of their sustainability strategy as well as the development of their employee donating and volunteering program.