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The North Face opens first Southeast Asia store in Singapore

The North Face SG

Middle Eastern retail conglomerate GMG has unveiled the inaugural The North Face store in Southeast Asia, marking a return for the outdoor brand to Singapore.

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The new concept store spans 2,445 square feet at VivoCity, featuring a modern retail space showcases the Summit Series and Urban Exploration collections, as well as a comprehensive range of high-performance products.

Source: The North Face

The Singapore store offers customers a remarkable selection of products from all three ranges of The North Face: Performance, Performance-Inspired, and Urban Exploration.

With a carefully curated assortment, adventurers can find the perfect gear for conquering mountain peaks or navigating bustling city streets, including technical gear for extreme expeditions and functional apparel for everyday wear.

Source: The North Face

A standout feature of the store is the Summit Series Corner. This distinctive offering from The North Face represents the pinnacle of innovation and achievement. Notably, the Summit Series marks a significant milestone as the first of its kind available in markets beyond Mainland China.

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With the opening of the new store in Singapore, GMG and The North Face look to establish the brand’s status as a leading label in the realm of outdoor apparel and equipment for a new audience in Asia.