Retail in Asia


GMG establishes Singapore office to drive Southeast Asia expansion

To support expansion efforts in Southeast Asia, GMG, a retailer and distributor of food, health and consumer goods, has inaugurated its Singapore office.

GMG’s portfolio encompasses leading brands in sports, everyday goods, health and beauty, properties, and logistics, including in-house brands such as Sun & Sand Sports, which is among the largest sports retailers in the Middle East.

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The latest strategic move enables GMG to establish a local presence in Singapore, facilitating its growth plans in the region. GMG chief executive officer Mohammad A. Baker said, “Asia has become the world’s consumption growth engine, and through our Singapore office, we aim to bring added value and best-in-class products and services to our customers in this region.”

Source: Shutterstock

“The region is currently experiencing rapid growth, driven by its young demographics, increasing spending power, and digitally savvy consumers,” added Carl Masterman, president, sports at GMG. “In particular, the sports and outdoor segment is projected to reach USD 38.75 billion in 2023, according to Statista.”

Since entering the Southeast Asia market in 2020, GMG has launched 31 stores across Singapore, Malaysia, and Indonesia.

Mohammad A. Baker, CEO of GMG, and senior leadership inaugurate the first Singapore office opening. Source: GMG

Currently, GMG operates 16 stores in Singapore and has plans to open additional locations, including two outlets of homegrown brand Sun & Sand Sports by next year.  Sun & Sand Sports launched its inaugural store in Singapore in May this year, with a view to open a total of 11 stores across the Southeast Asian region, including Singapore and Malaysia, within the next 36 months.

GMG’s Sports division comprises a diversified portfolio of homegrown concepts and international brands including Nike, Columbia, Jordan, The North Face, Timberland, Vans, and more. In 2020, GMG also added Royal Sporting House, a leading multi-brand sports retailer in Singapore and Malaysia, to its portfolio.

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Outside of Southeast Asia, the company is also a prominent player in the food retail segment in the Middle East, with well-known supermarket brands like Géant, Franprix, Monoprix, and Monop, which are affiliated with the esteemed French retailing powerhouse, Groupe Casino. The company holds exclusive rights to expand these brands across the majority of the Middle East region.