Middle Eastern retail conglomerate GMG has unveiled the inaugural The North Face store in Southeast Asia, marking a return for the outdoor brand to Singapore.
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The new concept store spans 2,445 square feet at VivoCity, featuring a modern retail space showcases the Summit Series and Urban Exploration collections, as well as a comprehensive range of high-performance products.
The Singapore store offers customers a remarkable selection of products from all three ranges of The North Face: Performance, Performance-Inspired, and Urban Exploration.
With a carefully curated assortment, adventurers can find the perfect gear for conquering mountain peaks or navigating bustling city streets, including technical gear for extreme expeditions and functional apparel for everyday wear.
A standout feature of the store is the Summit Series Corner. This distinctive offering from The North Face represents the pinnacle of innovation and achievement. Notably, the Summit Series marks a significant milestone as the first of its kind available in markets beyond Mainland China.
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With the opening of the new store in Singapore, GMG and The North Face look to establish the brand’s status as a leading label in the realm of outdoor apparel and equipment for a new audience in Asia.