In Markets

Malaysia welcomes the first shopping mall app

Sunway Pyramid Mobile app

The newly launched Sunway Pyramid Mobile app is the very first shopping mall app with real-time in-mall navigation, set to revolutionise the shopping experience in Malaysia.

SEE ALSO : Pomelo Fashion launches online shop in Malaysia

With over 1,000 exciting specialty stores available in Sunway Pyramid, making one’s
way around the 1.8 million sq ft of space that spans over four main shopping levels
can prove to be quite the challenge.

Sunway Pyramid is working closely with the Google Indoor Maps team to integrate
their mobile app with Google’s map engine for the upcoming versions of the app –
shoppers can say goodbye to spending more time searching for a physical counter or
directory to get to their desired location.

“As a shopping mall that listens to the needs of our customers, this is a great way to
provide them with peace of mind as well as personalized content and exclusive
rewards & offers for a better and more enjoyable experience – all at their fingertips.
We hope that the introduction of the Sunway Pyramid Mobile App gives them more
reason to continue choosing us as their preferred lifestyle destination,” said Kevin
Tan, Chief Operating Officer of Sunway Malls.

That is not all as shoppers will be rewarded for their usage of the app, giving them
better value for their time spent in the mall. App-exclusive rewards await them at
participating tenants such as YSL, Laneige, Sulwhasoo, Yves Rocher, Chanel, Dorothy
Perkins, Topshop, Topman, Miss Selfridge, Burton Menswear London, Nelissa Hilman,
Hush Puppies, Love Bonito, JD Sports, NY Steak Shack, Genki Sushi, Coffee Bean &
Tea Leaf, Mr Roti Canai, Brotzeit, O.W.L, Gem Studio and Tomei.

The fun does not stop there, as users can take a quiz in the app to determine their
shopping persona. Find out if you are a Trendsetter, Digital Genius, Family Hero,
Smart Spender or Golden Groover by answering a few simple questions – this
information along with the shoppers’ navigation patterns, redemption and browsing
behaviour will be considered to further personalise content that is relevant and
targeted for each user.

To find out more about what the Sunway Pyramid Mobile app can do, shoppers can
join in the fun by visiting the on-ground event at the Water Feature on G Floor from
12-28 April.

SEE ALSO : WeChat launches digital wallet in Malaysia

Upon downloading the app and registering, shoppers can scan their Member ID to enjoy rewards and gifts such as samples from Laneige, L’occitane, Clinique, Sulwhasoo, cash vouchers from Genki Sushi, complimentary milkshakes from NY Steak Shack and shopping vouchers amongst many others. Other activities include multiple photo op areas with a photo booth and even a relaxation lounge with massage chairs!

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