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Maison 21G Paris expands in Singapore


Maison 21G, the Parisian haute perfumery brand, which encourages customers to blend their own signature scents, has just opened a new store in Takashimaya shopping mall in Singapore.

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The brand has now a strong presence in Singapore with three stores across the city. Maison 21G is expanding its international footprint especially in Asia. Earlier this year it launched in Hong Kong through a partnership with Sephora. According to Cosmetics Design Asia, Maison 21G has its sights set on entering China in 2022.

The new shop is the brand’s most conceptual store yet. Located in the “Champs Elysees of Singapore”, the latest haute-perfumery hub features a series of dedicated zones – one for perfume creation, one for bespoke home scents and more for private ateliers and their bold new Black Collection – and boasts a minimalist style complete with levitating furniture and their signature touchless scent bar.

Maison 21G 1
Source: Maison 21G

The Maison’s experiential Touchless Scent Bars allow shoppers to experience the discovery of 35 iconic scents in an inventive and fully COVID-secure manner. With the help of expert Scent designers, customers are invited to create their own scent using only clean, vegan and sustainable products. All the bottles are also refillable and their packaging is plastic free.

Maison 21G has just unveiled the new Black Collection, featuring 12 signature essences crafted from the world’s rarest and most sought-after natural essences blended with unique captive molecules and designed by the industry’s most respected French noses.

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Founded in 2020, Maison 21G is Johanna Monange’s brainchild. With over 20 years of experience in the perfume industry, she launched her own brand. Maison 21G aims to disrupt the fragrance industry and break convention by putting the customers in direct contact with Haute Couture natural essences.