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Balenciaga to bring co-ed fashion show to Shanghai this May

Balenciaga is taking its spring 2025 women’s and men’s collections to Shanghai on May 30, with the French fashion house proving the latest luxury brand to host a destination show in Asia.

SEE ALSO: Balenciaga opens new flagship store in Taipei

Having staged shows in China in 2013 and 2014, this will be the first Balenciaga show in on the mainland for creative director Demna, who was appointed to the top design role in 2015, according to WWD.

Location details for the the upcomint show were not disclosed.

More recently, Balenciaga took its first haute couture collection under Demna as a five-day exhibition event to Shanghai in 2021, showing the continued importance of the territory to the Kering-owned brand.

Today, Balenciaga boasts some 50 doors across the mainland with its largest location at Shanghai’s IAPM Mall.

In its most recent trading update, parent company Kering said quarterly sales from its ‘Other Houses’ segment (made up of Balenciaga, Alexander McQueen and Brioni) dropped 5 percent on a comparable basis, while sales from the directly operated retail network were up 4 percent.

The Paris-based firm said trends improved significantly for Balenciaga in North America and Western Europe, and the house also delivered a solid performance in Asia-Pacific.

The Balenciaga Shanghai show date corresponds to the fashion industry’s cruise 2025 season, with other luxury firms announcing upcoming destination shows, including Chanel in Marseille on May 2; Gucci in London on May 13; and Max Mara in Venice on June 11.

Louis Vuitton has scheduled its cruise show for May 23, while Dior has locked in June 3, with locations yet to be revealed.

Just days ago, however, Dior announced it has indefinitely postponed its upcoming men’s show in Hong Kong, slated for March 23.

A reason for the postponement was not disclosed, but the news has dealt an economic blow to the luxury hub, which is looking to restore its image as a shopping destination for wealthy tourists, particularly from mainland China, post-Covid.