Retail in Asia

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Apple opens 100th APAC store in Seoul’s Hongdae district

Apple is set to open a new store in Seoul’s Hongdae district, serving as the tech giant’s seventh retail store in South Korea and its 100th location in the Asia-Pacific region.

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Opening January 20, the new store is located in the center of the Korean capital’s bustling university neighborhood, Hongdae, and serve as a space for students and the local community to discover and shop the Apple’s complete range of products and services, including the latest iPhone 15 lineup; the new Mac lineup with the M3 family of chips; the Apple Watch lineup, featuring Apple’s first-ever carbon neutral products.

The store will also stock the Lunar New Year special-edition AirPods Pro debuting in South Korea and celebrating the Year of the Blue Dragon.

Apple Hongdae is designed with bio-terrazzo flooring that utilizes plant-based materials, along with an acoustic fabric wall and ceiling panels. The location runs on 100 percent renewable energy and is carbon neutral, and features a dedicated Apple Pickup station, making it easy for customers to collect purchases they’ve made online. Apple also recruited some 100 retail team members to help customers with their purchases.

Inside the new Apple Hongdae store. Source: Apple

“We couldn’t be more excited to bring our customers in Korea something special at the start of the year with the opening of the all-new Apple Hongdae,” said Deirdre O’Brien, Apple’s senior vice president of retail.

“Combining the latest in Apple technology with the creative passion of the local community, this new store will build on the extraordinary connection we have with our customers in Korea. Our team members are excited to welcome in customers and help them discover the latest in our products and services, including the iPhone 15 lineup.”

Apple opened its debut South Korea store in Garosugil in 2018. Since then, the American firm has expanded its presence in the country with stores in Yeouido, Myeongdong, Jamsil, Gangnam, and Hanam. Apple also launched its Apple Developer Academy in Korea, and the Apple Manufacturing R&D Accelerator, to provide free tools and training programs for small- and medium-sized businesses across the country.