Retail in Asia


Gusto Collective completes Seed Plus financing round of USD 11 million

Asia’s BrandTech holding company, Gusto Collective, has raised USD 11 million in its Seed Plus funding round led by Animoca Brands and Gaw Capital. The oversubscribed round also received participation from BlackPine, YCI Limited, and several existing shareholders including ClearVue Partners. With the completion of this round, the company has raised USD 23 million in cumulative external funding since launching in 2020.

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Founded in 2020 by Chairman and CEO Aaron Lau, Gusto Collective has now around 200 full-time “Gustodians” and the group consists of 4 specialisms in Web3 marketing services, an augmented reality experience platform, a metahuman platform and luxury marketing services. The company has partnered with Hong Kong’s wireless operator, CSL, to create 5G AR experiences through an AR application it created; partnered with Phillips Auctioneers on the world’s first real-time generative data art, based on auction data; and created AR experiences for Pixar Fest in the Harbour City mall in 2021.

The funding will support Gusto Collective’s growth in geographic expansion into other parts of Asia, Web3 services and products as well as recurring-revenue product development.

“Gusto Collective was founded with the simple idea of helping brands connect with their franchise in the fast-growing world of Asia, whether in the physical world of bricks and mortar, or the emerging world of the metaverse. Since 2020, the company has been focused on creating content and experiences using the latest AR, VR and XR technologies. In the last 18 months, we have added metaverse services onto our tech stack to help brands build relationships with their franchises in this new medium. With the new funding, we intend to move more aggressively into Web3 tech services and expand geographically to bring our BrandTech capabilities to other fast-growth geographies within Asia,” said Aaron Lau, Gusto Collective Founder and CEO.

“Major brands continue to increase their Web3 involvement and capabilities in order to engage with customers in the open metaverse. Gusto Collective has already proven to be adept at partnering with customers for Web3 and augmented reality services. With Aaron leading a growing and world-class team, Gusto Collective has the opportunity to establish strong recurring-revenue products and client services,” said Yat Siu, Executive Chairman and Co-Founder of Animoca Brands.

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“Gusto Collective’s team has decades of experience connecting brands with consumers via online, offline and hybrid mediums. Just like how Web2 revolutionized online marketing, Web3 is the next dimension for brands to further interact and deepen their relationships with consumers. Having witnessed Gusto Collective’s marketing and branding prowess first-hand, we are excited to support the company to bring their marketing and creative expertise into the dynamic and fast-growing Web3 universe,” said Kenny Gaw, Managing Partner and Co-Founder of Gaw Capital Partners.