Retail in Asia


Moncler launches first NFT collection

On October 6, luxury down jacket maker Moncler announced a new partnership with web3 solutions platform Arianee, for the European brand’s entry into the metaverse, coinciding with its 70th anniversary.

SEE ALSO: Moncler records sales surge in H1 2022

As part of the new partnership, Moncler is launching three NFT operations, enabled by Arianee solutions, according to a press release from the French web3 solutions provider.

In October 1,500 limited-edition NFTs were made available to Moncler Maya 70 jacket buyers (platinum colorway), along with special features and benefits. Each Moncler NFT was claimable from a simple QR code scan and stored in a custodial wallet included within the Moncler app.

In addition, Moncler started distributing the first drop of 500 (per location) NFTs on a first-come, first-served basis to visitors of the ‘Extraordinary Expedition’ exhibition, a multi-city event kicking off in New York on October 5, before touching down in London, Seoul, Tokyo, and China (virtually).

Lastly, 70 NFTs will be gifted to friends of the brand.

Source: Moncler

Each of the NFTs contain an exclusive artwork designed by Antoni Tudisco, a creative director and 3D visual artist from Hamburg, Germany. Additional features also include airdrop claim, CRM, timestamping, transparency, AR, and metaverse deployment.

“Welcoming Moncler among Arianee’s members and developing this project with them is a fantastic opportunity,”said Pierre-Nicolas Hurstel, CEO & co-founder of Arianee.

“Our platform allows them to exploit NFTs at its full potential as a new digital relationship tool, bridging the gap between physical & digital solutions with such a seamless user experience for Moncler’s clients is a real pride. We are honored to be associated with such an iconic brand for such a key anniversary, and this operation shows once again how Moncler is always pushing the boundaries of innovation further, while staying true to its heritage.”

SEE ALSO: Moncler collaborates with Chen Peng on upcycling capsule collection

By 2031, web3 is expected to reach one billion users, with firms like Arianee playing an instrumental role in the growth of global luxury brands entering the web3 space.