Retail in Asia


Minecraft x Burberry launch digital and IRL collections

Minecraft and Burberry have collaborated on an in-game adventure titled Burberry: Freedom to Go Beyond, accessible as of November 1.

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According to the official website, the game reimagines journeys into nature through the power of adventure, with 15 downloadable skins based on fashion, fantasy and adventure.

Source: Burberry

As part of the collaboration, consumers can also enjoy the clothing capsule collection in real life (IRL). The collection will combine Burberry icons with Minecraft motifs. Members of Burberry’s community will have 24 hours to shop early.

SEE ALSO: Crocs enters Metaverse with Zepeto

Earlier this year, fashion brand Lacoste and Minecraft came together to launch an innovative collaboration, bringing virtual and physical clothes together in the metaverse. In Lacoste’s retail stores, Minecraft-branded clothing and Minecraft graphics were available for purchase.