Giuseppe Zanotti plans to invest more into Asia in the coming twelve months, according to a recent interview with the luxury brand’s CEO, as it opens two more stores in Macau and Beijing and boosts digital capabilities.
The high-end footwear and ready-to-wear label told FashionNetwork.com this week that in 2018, it will officially deploy its omni-channel strategy integrating the customer’s online and off-line activities.
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“We will be able to sell online from stores, or draw on our brick-and-mortar network by ordering online and delivering on the same day,” said CEO Eugenio Morselli.
Earlier in the year, the label opened flagship stores in Tokyo, Singapore, China and Vietnam. In early September, it opened its eighth store in South Korea and by the end of the year it will inaugurate a store in northern China.
“In 2018, we are planning to open our third store in Macau, at the Galaxy Mall, and the fourth in Beijing, at a location where we have already been operating a pop-up store very successfully for six months,” said Morselli.
“We have an average of ten new openings each year, and in total we work on about twenty new projects per year, including store renovations and relocations.”
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Giuseppe Zanotti currently operates 109 stores worldwide. It employs 450 people Italy and about 750 worldwide.
Giuseppe Zanotti forecasts to close the current fiscal year with a revenue of €177 million, up 6%.