Retail in Asia


Soho House Bangkok set to debut in December

With over 30 locations across the globe, the private members club Soho House is now opening its first Southeast Asia branch in Bangkok. In December 2022, Soho House Bangkok will open its doors to both local and international members. Soho House Bangkok will be located on Sukhumvit 31 in the former Eugenia Hotel. This three-story space features all the Soho House signature staples: Houses, Studios, and Bedrooms, as well as dining venues and bars. Members of Soho House Bangkok will have access to all the Houses around the world – for travelling, and fostering connections and collaborations beyond borders.

Source: Soho House Bangkok
Source: Soho House Bangkok

Members enter the House through the reception area and atrium to find a bright and airy Garden Bar, which offers an outdoor space. The nearby Lounge Bar, with its darker coloured tones, is suited for evening drinks and light bites. Both bars open up onto the Pool Garden, which extends to the 12-metre pool.

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On the first floor, the House Kitchen will serve Soho House classics as well as local recipes developed especially for Bangkok. There is an indoor dining room, as well as an outdoor terrace beneath an intricate rattan awning. Two private dining rooms are available for members looking to host larger group events at the House.