French luxury fashion house Chanel is set to make a notable statement in Hong Kong by reprising its cruise 2025 collection in the city, slated for November 5.
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This event signifies the city’s return to the global stage and solidifies the historic ties between Chanel and Hong Kong, as well as celebrating the vibrant and modern culture of the city.
For luxury players, Hong Kong has again become an exciting place to do business, as evidenced by Louis Vuitton’s fashion show on the Avenue of the Stars last November. Dior had also planned to bring its fashion show to the city in March, before announcing the show’s indefinite postponement without giving specifics.
Meanwhile, Chanel’s decision to hold the repeat showing in Hong Kong comes after the luxury house’s cancellation of a planned event for its cruise 2019 collection at the Kai Tak Cruise Terminal due to widespread demonstrations at the time.
Chanel’s choice to return to Hong Kong for its cruise show holds significant meaning, as the brand had previously opted for Shenzhen to host its repeat cruise show last year, marking its first major event in mainland China since the onset of the pandemic.
The announcement of the reprise showing in Hong Kong demonstrates the brand’s confidence in the city’s resurgence as a luxury fashion destination and its commitment to engaging with its audience in the region.
It was reported last year that Chanel secured one of the largest leases in Hong Kong since Covid-19’s onset, inking a deal for an expansive 18,000-square-foot, two-storey shop in Causeway Bay’s Capitol Centre for a monthly lease of USD383,000.