Luxury fashion house Dior has postponed its upcoming menswear show in Hong Kong, which was slated to take place on March 23; a major blow as the city looks to boost its economy through major events.
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According to local media reports, Hong Kong’s Culture, Sports and Tourism Bureau was informed about the Dior show’s postponement from organisers on the evening of February 23.
Dior said the show had been “postponed indefinitely” without giving specifics, according to a company statement quoted by the South China Morning Post.
According to SCMP, the event was expected to cost about HKD 100 million (USD 12.8 million) and draw nearly 1,000 attendees.
The Dior men’s show was set to take place alongside several major events sweeping Hong Kong and the Greater China this month, making March a poignant month to host a fashion show in the region.
The first edition of ComplexCon Hong Kong is scheduled from March 22 to 24, marking the first foreign edition of the U.S. festival to be held beyond North America.
Likewise, Shanghai Fashion Week is set to kick off on March 25, and the Art Basel Hong Kong fair is scheduled from March 28 to 30.
The now postponed Dior show, led by creative director Kim Jones, would’ve followed in the footsteps of fellow Parisian house Louis Vuitton, which showcased its men’s fall offering in the Asian hub on November 30 last year.
The interest in Hong Kong reflects parent company LVMH’s enhanced focus on the luxury and finance hub, which is looking to restore its image as a shopping destination for wealthy tourists, particularly from mainland China, post-Covid.
In its most recent trading update, LVMH said total revenues were up 10 percent to EUR 24 billion (USD 26 billion) during the fourth-quarter, as high-end luxury shoppers proved resilient during the final three months of the year, despite the broader luxury slowdown affecting the industry.