Retail in Asia


Celine the latest luxury brand to enter the prestige beauty space

As leading luxury conglomerates accelerate their foray into the beauty industry, LVMH’s Celine is set to launch its makeup line in the fall of 2024, according to the brand.

SEE ALSO: Prada bets on beauty with makeup and skincare launch

The colour cosmetics line, called Celine Beauté, will feature Rouge Triomphe lipstick launching in the fall, as well as Le Rouge Celine lipstick offered in 15 shades and available to purchase from January 2025.

“The creation of Celine Beauté comes to enrich the cultural roots, promoting a French idea of femininity and allure, distilled over the last five years by Hedi Slimane in his new institutional codes for the Maison Celine,” said the brand in a press statement.

The line is expected to add further products each season, such as eye makeup and nail lacquer. Hedi Slimane had previously created fragrances for Celine in 2019.

Celine is the latest luxury brand to announce an expansion to beauty.

As reported, fragrances and makeup at Celine’s parent company LVMH showcased “solid performance across all regions,” posting organic revenue growth of 11 percent in 2023.

As seen in the graph below, looking more closely at the group’s revenue from APAC (excluding Japan), perfumes and cosmetics contributed over 40 percent to the group’s global revenue in 2020 and 2021 for that segment.

Perfumes and cosmetics had a strong showing for LVMH’s APAC business in the pandemic years and will look to regain its footing.

Meanwhile, peers such as Kering Beauté, led by CEO Raffaella Cornaggia, plans to launch its first fragrances from the second half of 2024 and continue scaling its portfolio from there.

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Richemont too has built a new division called Laboratoire de Haute Parfumerie et Beauté to compete in the thriving luxury fragrance market.

And following the footsteps of its sister brand Prada, Miu Miu recently entered into a licensing agreement with the esteemed L’Oréal Group, on the heels of Prada’s successful introduction of its own skincare and makeup line last year.