French luxury brand Celine has opened a pop-up shop at the Galaxy Macau Integrated Resort in Macau.
Located inside the Opal Lobby at the Galaxy Promenade, the new Celine pop-up, dubbed ‘Plein Soleil’, is inspired by the French Riviera and Parisian suburb, Saint-Germain-des-Prés.
Inside, shoppers will find Celine’s duly named 2023 Plein Soleil capsule collection, designed by the brand’s creative director, Hedi Slimane. It features leather goods, ready-to-wear, shoes, accessories, and maison Celine pieces, including deck chairs, hammocks, and beach racket sets, all printed with the signature Celine logo.
Guests can also choose from a variety of limited-time exclusive styles and unique shopping bags.
In addition, the Celine Plein Soleil capsule will introduce a range of summer items exclusively available at Galaxy Promenade, including the Celine Classic Panier Hobo Bag in raffia and calfskin, Round Triomphe Minaudière in Wicker and Calfskin, Teen Drawstring in Raffia and Calfskin, as well as suede sandals, printed canvas sandals, sunglasses, and accessories.
Galaxy Promenade, which covers an area of over 100,000 square metres, is a trendy shopping destination in Macau for both locals and tourists.
The mall features over 200 international luxury fashion brands, including high-end boutiques and fashion and lifestyle brands.
The Celine Plein Soleil pop-up is open from July 14 to 30.
In Bain & Company and Altagamma’s 2023 spring luxury study, published in late June, the personal luxury goods market is projected to grow 5-12 percent in 2023, following a record year in 2022, despite uncertain economic conditions.
The market in mainland China, which saw first-quarter growth, is expected to rise again this year, with some, but not all, brands back to 2021 levels, according In the meantime, the Asian market is experiencing a reshuffling, with old and new luxury magnets.
Hong Kong and Macau posted a sharp acceleration as primary destinations for Chinese tourism since the country reopened, with additional tailwinds from government policies.